Startup companies can seem fun. Working for yourself, in your own time, getting paid what you make, doing what you love - but it’s not always as it seems. Don’t get me wrong, working in my own startup has been great, and if you have your own passion you wish to follow or are following, I encourage you whole heartedly and say go for it - but with anything good, there often challenges that we will face. It is how we deal with these that will ultimately determine our success. Based on what I have read and learned, I have constructed a list of 4 habits I believe are essential for an entrepreneur to have during the start up process.

Word of mouth is still believed to be the strongest form of advertising you can do. A recommendation coming from someone who has no affiliation with your business is the best kind. They are recommending your services to a friend, so firstly they are a trusted source and secondly they gain nothing from it - so it is a genuine reference.

Whilst, “word of mouth” style advertising is often the strongest, it used to be something we were unable to control; these days however, social media changes all of that.